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Archive for Marketing Tactics


We love freebies – information especially. The first point of call today when people have a problem that needs a solution is the internet whether it is to know how to be more successful, how to lose weight, how to find love, how to live longer; the list is endless. A month ago, I began an article marketing campaign, began writing to promote affiliate products and I have now become an platinum author on ezinearticles. The results are beginning to manifest also. If you want to earn money online then writing engaging content is crucial.
The five simple steps below can help you to make people want to read your articles.

1. Write Easy-to-scan Articles

Comments (6)
Apr
13

CUT YOUR ARTICLE WRITING TIME IN HALF

Posted by: olusegun | Comments (4)

typewriter CUT YOUR ARTICLE WRITING TIME IN HALFLately, I have been writing articles. I decided to use article marketing to promote some of my niche blogs so I opened accounts with three article directories.
Some common excuses I give myself for not writing articles prior to this is ranges from “I’m not sure I can write so fast” to “I don’t have enough time to write.” to “My brain gets blocked sometimes” to “I get stressed when i write.” I know I am not the only one. So many people would prefer to outsource their articles than sit in front of their computers and type.

Categories : Marketing Tactics
Comments (4)
Jan
28

Blog Branding and Earning Online

Posted by: olusegun | Comments (8)

A red dot with a red circle around it; your recognition pattern instantly points to Target.
You see swoosh with just do it and you think Nike.
You see a green glowing circle with Glo written in it and you wonder, what the heck is that?

Well, it’s a Nigerian telecoms company called Globacom and the only reason you cannot identify with it yet is because you’re not with its target market at the moment – You may soon be though.

WHAT IS BRAND?

A brand is a perception of what you or your product or your blog is all about. It is a representation of the value that you bring to the market. It is personality with your audience.

Jan
27

What Does Blogging Mean to You?

Posted by: olusegun | Comments (4)

Is there really an exact definition of blogging? I really do not think so regardless of what Wikipedia defines it as.
Blogging has no exact definition. It means a lot of things to a lot of people just as we all have differently shaped faces. It is however imperative for you to ask yourself if you want to become a blogger – what the meaning of blogging is.

A VISION
If you suddenly wake up one morning and simply start out by chasing your dream of becoming a blogger without any vision and predefined mission to serve as guides, you will definitely not succeed. There will not be a way to measure how you are meeting your objectives because there was none to start with. You also will not target the appropriate niche market. So, to truly get the meaning of blogging, it will be a good start to know the common reasons why so many of us are bloggers.

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Article marketing is one of the most consistent and effective tactics internet earners use for drawing traffic to their sites or blogs. I was listening to a Guru pitch his product on directories this morning (it’s morning here in Nigeria, West Africa) and I heard him mention article marketing as part of the old but foundational and very effective Internet Marketing tactics. Below is my compilation of the top 40 article directories by traffic and page rank.

URL

Alexa Rating

Google Pagerank

No Follow

1.

ezinearticles.com

131

6

2.

articlesbase.com

442

6

NF!

3.

buzzle.com

1,292

5

4.

goarticles.com

1,584

6

5.

helium.com

1,888

6

In this post, I want to cover a form of online advertising that is completely different, very effective and free to do – most people’s favourite.

I’m sure you have heard the cliché, content is king. If you go to any web site and take a look, what’s there? Content. The most visited blogs have the most content. Content makes the Internet go round.

What does this have to do with advertising?

Everything.

Writing content and submitting them to article directories is one of the most effective forms of advertising. This is because when people go to online to look up information relevant to them – You and I do this almost every day. Usually, we end up finding these directory articles because search engines love article directories and chances are that your articles will be found. And guess what, the more articles you submit, the more chances you have of being discovered.

HOW TO MAKE MONEY ONLINE?

There is no such thing. In fact it is a blatant lie. No one makes money online, not even the Gurus. The only people that make money work in the Government mint.

Generally what people mean when they say “Make money Online” is actually earn money online. And we all know there are a lot of ways to earn money online – affiliate programs, selling ads space, selling services, entertainment, advantages, education, fun, adult stuff, products etc. In fact internet businesses are in essence the regular businesses we had prior to the advent on the internet that are now being done on the internet. Does that make sense? I think so. So in essence, the internet is just a platform where you can offer anything to the world – valuable or not – with the expectation that people will buy. The internet is just a marketplace of never-before-seen proportions. It has the potential to bring the whole world to your door (website or blog).

Jan
10

Milli Vanilli and Internet Earners

Posted by: olusegun | Comments (1)

The Worst Marketing Advice Ever to any Internet Earner: “Fake It Till You Make It!”

I’m sure you have heard that said before… In fact, one of the personal development Gurus that featured in the movie, “The Secret” – a guy that I respect so much – said that was what he did at a point in his life! (This was on stage at a seminar and the video’s on Youtube. Of course I won’t mention his nameJ). In fact in a John Reese report I read recently, he said he had seen more than one marketer (including one giving advice on a forum) saying to people to just “fake it” if they don’t yet possess the credibility or experience in the niche they want to sell to.


Niche Marketing is the last great frontier for the newbie internet earner or small entrepreneur.

Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it.

There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit….hopefully a very large profit.

You may have a niche marketing blog/website that just isn’t producing sales for you at the rate at which you had hoped it would…..or maybe it isn’t producing any income for you at all or it could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product.

You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. There really are some things that you can do to improve your existing product.

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